IIPM MANAGEMENT INSTITUTE

Why Study Abroad When IIPM Gives You 3 global Advantages!

...and of course there is think tank, spark plus and the visual eye doing the trick!

Driving through the narrow streets of Lajpat Nagar in New Delhi, one could never guess that in a dull white building could dwell a bright and budding creative powerhouse. Its office on the third floor also has a somewhat crammed look. But, for ‘Team Grasshopper’ the place is big enough to let their minds fly and their imaginations run wild!

A newcomer by industry standards, Grasshoppers is a five year old baby. A young mind behind the agency – its CEO – Arjun Bannerjee reveals to 4Ps B&M the secret behind the unusual name – as per the Hindu mythology, Grasshoppers are money minting insects. So, what’s or who’s behind the logo, which sports a marijuana leaf? “I was more of a bohemian character earlier, and that’s how the idea of a marijuana leaf came by,” winks Arjun.

Like many other small agencies of the country, Grasshoppers too has a healthy list of NGOs in its grip. However, unlike others, for Grasshoppers, the scenario is not a forced one. They believe that the Indian ad scene is very client dominated and NGO advertising provides a freehand and is therefore one way to gain creative satisfaction. Not, just advertising, Grasshoppers has gone the whole hog to prove its commitment to the cause: last year they hosted an exhibition called, Achieve, showcasing 150 creatives and 50 banners depicting issues like child labour, trafficking, et al.

Though NGOs happen to be Grasshoppers’ forte, it also has corporate names like Jay Pee Group of Hotels, Café Coffee Day (Northern Zone), Technova and Honeywell Security Systems in its kitty. The agency has also worked with clients like Hindware and Pearlpet in the past along with the cosmetics giant, Revlon, for a short while.

Lucky with clients, but not lucky with awards yet – that’s G r a s s h o p - pers’ sweet and sour tale. “For me, the greatest award is – despite being new in Delhi, I have been able to carve a niche for Grasshoppers in such a short while. We are working towards it but not working hard towards it,” emphasises Arjun.

The agency is also house to some of the youngest talent giving them opportunity to experiment and explore. “There is no one above the age of twenty nine in the organisation which I believe is our core competence. The reasons for handpicking fresh talent from institutes are that they are full of innovative ideas,” opines Arjun. He is candid when he says that an experienced bunch knows the tricks of the trade and that’s what clients prefer just like they prefer tried and tested formulas in advertising.

This bunch of bohemian, young and creative minds has not only come out with creative ads but has also christened each of their departments with names like Think Tank, Bizz Mark, Visual Eyes, Spark Plug.... Sure, all of that must be giving that extra kick, stronger than that of marijuana and enough to forget the dullness of building that houses its office in the stuffy lanes of Lajpat Nagar.

Edit bureau: Romsha Singh & Surbhi Chawla

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review